After, especially
Results
Photographs in the same light, and the campaign as it would have run in print. After should look happy.
Before is a resting face. After is a happier one. We keep the dog. We soften the weather on it.
Smooth, youthful, dog-confident is the line we give the camera. More tail wags is the line we give the person on the other end of the leash.
In the rooms
A retriever. He still retrieves.
A French bulldog. The folds remain. The mood does not.
From the archive
The 1950s campaign ran — in the sense that a campaign can run in a corridor — beside the photographs. Every dog deserves a smoother tomorrow. Canine Rejuvenation Spa. The type is period. The dogs are pleased.
